This white paper describes and analyzes both free trial and freemium approaches. It highlights the inherent trade-offs and sometimes-difficult choices that must be made to maximize success. It concludes with some recommended best practices for deploying free trial and freemium offerings.
Free trial periods and “Freemium” models have grown in popularity as ways to drive increased adoption of recurring services. The thinking behind both is that giving potential customers exposure to the service, even in a less-functional variant will entice some subset of free users to convert to paying customers. There are a number of considerations in approaching these models that are important to help organizations achieve their goals in terms of adoption, conversion, and long-term monetization. Download this white paper and find out what is best suited for your business.