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Comparing Free Trial and Freemium Models

Comparing Free Trial and Freemium Models

665 views

This white paper describes and analyzes both free trial and freemium approaches. It highlights the inherent trade-offs and sometimes-difficult choices that must be made to maximize success. It concludes with some recommended best practices for deploying free trial and freemium offerings.

Understanding and Investing in Information Intelligence

Understanding and Investing in Information Intelligence

500 views

Most information as a business asset discussions tend to focus on structured data sources referencing traditional business applications like data analytics and business intelligence systems. But the rapid explosion of unstructured content (e-mails, blogs, wikis, spreadsheets, web pages, videos, etc.) creates even more opportunities to use information more strategically.

Social Media Monitoring vs. Social Media Analytics

Social Media Monitoring vs. Social Media Analytics

1,215 views

Learn how social media analytics can make sense of online conversations and provide the actionable insight needed to make smarter business decisions and provide better service experiences. If you're simply monitoring keywords in social media to put out fires, you're missing out on what all the chatter really has to offer--a wealth of information about the customer experience, your products and your brand.

Tapping Into Unleashed Business Potential Through Advanced Analytics

Tapping Into Unleashed Business Potential Through Advanced Analytics

595 views

How can you exploit the power of advanced analytics with IBM Netezza data warehouse appliances to strengthen your competitive differentiation? This 10 page paper outlines how IBM Netezza data warehouse appliances with advanced analytics enable enterprises to move from being reactive to being proactive, bridging the gap between reporting on historical trends and predicting future outcomes based on predictive analytics and optimization.

Mobile Is The New Face Of Engagement

Mobile Is The New Face Of Engagement

968 views

Mobile is not simply another device for IT to support with a shrunken Website or a screen-scraped SAP application. Rather, mobile manifests a broader shift to new engagement systems.

Driving Business Execution Through Integrated Talent Management

915 views

Human Resources (HR) has the knowledge and tools to play a central role in driving business execution. Yet many HR organizations struggle to show how the talent management processes they support are relevant to business success. In this paper, SuccessFactors discusses how to use talent management to drive business execution.

The Rise of Mac-based Malware

The Rise of Mac-based Malware

370 views

Historically, few viruses have been written to attack Mac-based operating systems. But as the popularity of these devices has increased, so has the popularity of Mac-targeted malware. Regardless of whether your organization uses Windows-based PCs or Macs or a mix of both, you need a solution that provides protection for all operating systems.

Adopting Cloud Computing for SMBs

833 views

Cloud Computing is one of the top 5 trends that will impact your IT planning in 2012. Many of the IT trends that your SMB organization will tackle in 2012 are not new, but technology does continue to evolve and your IT staff needs to stay up to date.