17 February 2009
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More and more marketers are now looking into the new concept of social, engagement or conversational online advertising. This idea has been inspired by the exceptional growth of online social networks with a new focus of presenting campaigns encouraging users to leave comments, download free trials and take opinion polls.
Verne Kopytoff, from SFGate.com, believes that the future of this type of online advertising is positive, though the concept is currently in the experimental phase. Read more at SFGate.com.
