Understanding what your customers want is an essential part of any business and, like any other marketing activity, getting it wrong will cost you the very customers you are trying to survey.

Producing the right questions that not only encourage your customers to answer, but also change the way your customers think is the right way forward to a successful marketing survey. This blog post provides 5 simple and handy tips for producing better online surveys that provide you with more useful results. Read more at: Seth Godin's Blog.